MARKETING YOUR TRUTH COLLECTIVE
Build your business with a clear plan and real support
You don’t need another course sitting in your inbox.
You need a system that shows you the right steps, in the right order— and real support to make sure you actually take them.
That’s what the Collective is all about.
Don’t waste years guessing your way through building your business.
Most new entrepreneurs spend months patching together advice from YouTube, podcasts, or expensive programs that over-complicate everything.
And at the end of it, they’re still stuck—without clients, without clarity, and without momentum.
Building a business can be simple when you stop trying to squeeze yourself into someone else’s formula and instead focus on the THREE ESSENTIALS every business needs:
- The right audience. Knowing exactly who your work is for and what they need most.
- The “Why You” factor. Getting clear on why you’re the right person to bring this solution forward.
- A clear client path. Simple steps that guide someone from first discovering you to becoming a paying client.
EVERYTHING YOU NEED TO BUILD YOUR BUSINESS
All included inside your $97/month membership
Training Library
Step-by-step workshops on everything from understanding your audience and defining what makes you stand out, to using social media strategically, building your growth and client paths, and expanding your reach. There is a hands-on training for every stage of business, so you’ll always know what to focus on.
Weekly Live Coaching
Get your questions answered and real-time feedback so you never feel stuck.
Cut weeks (even months) off your learning curve by getting Eli’s expert eyes on what you’re building—before you lose time going in the wrong direction, or trying to figure it out on your own.
Monthly Hands-On Workshops
Each month, we zero in on one key piece that moves the needle in today’s market. Together, we’ll build it in real time—whether it’s your sales page, email campaign, or lead magnet—so you walk away with a finished asset that works now, not a tactic that stopped working years ago.
Implementation Labs
Dedicated time to get things done with accountability built in.
Each lab is focused on practical execution—writing content, refining a sales page, mapping a visibility plan—so you keep making consistent progress week after week.
Most of what’s sold as “marketing” isn’t marketing at all. It’s just tactics — and often, they contradict each other.
Worse, they box you in and strip away the very thing that makes people choose you.
It’s the foundation underneath every tool and every platform. When you understand that foundation, you can:
- Build your business in a way that fits your lifestyle.
- Show up in a way that feels natural and aligned with who you are.
- Speak with more confidence and clarity about the value you bring.
That’s what the Service First Framework gives you — and every training and workshop inside the Collective is built on it.
You’ll put them into action. With weekly coaching, monthly workshops, and implementation labs, you’ll apply what you learn week after week—so your business doesn’t just stay in theory, it actually moves forward.
Figuring out who your audience really is?
Clarifying what makes you stand out?
Creating an offer people want to buy?
Or finally setting up the systems that bring clients in consistently?
Wherever you are in your journey — from your very first steps to growing with more confidence — the Collective gives you the guidance and training to move forward.
Here’s just a sample of what’s waiting for you inside:
Establish your sales process and profit plan.
Use my process to build a rock-solid foundation for a unique, profitable business that genuinely makes a difference.
Create a strategy (and a path) to move them from the entry point to the end-goal destination.
End up with a personalized blueprint that you can repeat again and again, for every marketing effort and every product or service you roll out.
Build your core foundation and step into the right buyer’s shoes.
Learn how to identify the right buyers and package your solution to solve their most pressing, critical needs — the step that has the biggest impact on the amount of money you make.
Find the hot-selling topic that makes you stand out from the crowd, attracts your ideal clients and keeps you from becoming just another juice box next to all the other juice boxes on the shelf.
Qualify and validate both your audience and your offer to make sure they actually have interest in buying what you’re selling
Develop your irresistible signature offer(s).
Create an in-demand offer so bursting with value that your competition all but disappears.
Get my secret, service-based method that will help you fall in love with that offer — and take every last bit of fear OUT of selling it.
Craft training that delivers transformation instead of information — real, meaningful, impactful change for your clients that sells them on you (and keeps them sold).
Build a tribe of raving fans and followers!
Discover your true voice, the X-Factor that fully and authentically expresses yourself and your value to your audience!
Learn to use your social media platforms to establish your expertise and credibility — and get the attention of your dream clients.
Authentically promote yourself in a way that sets you apart from the crowd — and magnetizes incredible opportunities for you!
Create content that builds trust — and makes your audience hungry to work with you.
Develop a strategic content marketing plan to attract and engage with your audience, based on your unique strengths.
Create the right touch points with your audience using your content, to prime them to buy and increase sales.
Learn exactly what content to create and publish that builds your authority and demonstrates how your solution is the answer to your client's prayers.
Bust through every roadblock you have turning your ideal buyers to subscribers.
Write compelling email campaigns that nurture and build trust with your leads, warming them up to buy from you.
Captivate your audience with irresistible lead magnets that build an email list of ideal, targeted, interested buyers.
Set up a passive list building system that converts like crazy — and end the struggle of generating new leads.
Communicate the value of your offers with confidence.
Write a powerful sales page, and structure it to remove doubt and encourage sales.
Communicate your unique differentiator on the right key website pages to convince your ideal buyer know YOU ARE THE BEST CHOICE!
Create a strong online presence by creating compelling brand that communicate your values and core strengths.
Keep the money flowing.
Generate consistent, passive income by turning your offer/service into an evergreen system (it’s easier than you think).
Get my done-for-you email templates, so you can continue to generate sales on autopilot.
Automate specific marketing systems and structures to get rid of busywork and free up time for what matters most — showing up and serving your clients.
"Everything Eli has taught me to this moment has been so powerful and beneficial as far as helping me get to where I need to get to.
I've been on this journey for over five years now, and Eli is the very first person that has really broken out the steps I need to take in order to get to where I need to get to, from creating a lead magnet to trying to figure out the best way to speak to my potential clients. "
Temi Ayodeji
Stress Management & Wellness Expert
Eli doesn’t just give advice—she listens, understands, and provides a clear path forward
"She doesn’t just give generic advice—she listens deeply, understands the unique challenges of each business, and provides clear, actionable guidance for the next steps forward.
Her insights into what works in today’s market are razor-sharp, and her ability to nurture and challenge at the same time makes her one of the best business and marketing coaches out there"
Life & Leadership Coach
I highly recommend working with Eli if you're after results and marketing strategies that work.
Implementing Eli's Service-first approach is amazing, it makes sense and is a strong base marketing approach that is authentic and robust. And, by following her guidance and advice, I am getting results.
Randa Mikati,
Ed Tech Specialist and Trainer
To all entrepreneurs, if you’re tired of feeling lost in the marketing maze, the Collective is your escape!
For the first time, I’m not just consuming information—I’m building a real, sustainable business. Beyond the strategy, what truly sets Eli apart is her genuine care and mentorship.
She’s not just a coach—she’s a guide, a mentor, and yes, a cheerleader. The community she’s built is incredibly supportive, and her coaching is second to none. If you’re tired of spinning your wheels, this is the program that will finally move you forward.”
Founder of Fabulous beyond 50
The Value of the Collective:
I hear it all the time from new members: “I spent $500, $2000 or even $10,000 on a program that promised to fix one part of my business — and I still walked away stuck.”
They bought a course on building an email list… or how to create a program… or how to crack the code on social media.
And what happened? The course sat in their inbox, with no clear next step, no support, and no results.
The Collective is different.
Here, you’re not buying one piece of the puzzle. You’re getting the whole system — from understanding your audience and creating offers, to building your client path, growing your visibility, and enrolling clients. And you’re not left to figure it out on your own.
With weekly coaching and implementation labs, and monthly workshops, you’ll put each piece into place week after week — so your business doesn’t just sit in theory, it actually moves forward.
Your Monthly Growth + Support System
- Visibility Lab – Each month starts with one action-driven strategy to get in front of the right people. You’ll leave with a concrete visibility win, not just ideas on a to-do list.
- Content Lab – Turn that new visibility into trust by creating a month’s worth of resonant, consistent content in one focused session. No more scrambling.
- Training Lab – Deep-dive into one high-impact growth strategy that ties ever
- Hot Seat Coaching – Bring your offers, campaigns, or messaging into the room. Get personalized eyes on it so you leave with real solutions — not more theory.
- Weekly Q&A Sessions – Stay aligned between Labs with live feedback before you spend time or money on something that might not work.
- Full Training Library – Organized by stage of growth so you can find and fix the exact gaps in your marketing.
- Supportive, Like-Minded Community – A space to connect, collaborate, and grow with entrepreneurs who share your values and goals.
What if I only want the trainings?
Maybe you’d prefer to go at your own pace. You don’t need weekly coaching calls and implementation labs, but you do want access to the full training library, the private community, and a monthly workshop to focus on one key piece of your business.
If that sounds like you, then the Growth Essential Plan ($14.99/month) may be the right fit. When you join, you'll get
- Full access to every training — organized by your stage of growth so you always know what to focus on next.
- One new live workshop each month — learn practical strategies you can apply right away.
- A values-driven community — ask questions, share ideas, and collaborate with others who are building meaningful businesses alongside you.
Ready to Finally Build Your Business?
You need clarity, support, and a clear path forward.
That’s what you’ll get inside the Marketing Your Truth Collective
About Eli
I started the Collective because I couldn’t stand watching it happen anymore.
For years, I kept hearing the same heartbreaking stories: people with incredible solutions—things that could change lives—pouring money, time, and energy into courses and programs… only to stay stuck.
Some lost their savings. Some went back to day jobs. And too many never got to share their work with the world.
I knew I couldn’t solve this one-on-one, and I knew another set of courses wasn’t the answer either. What people needed was a place to learn the real foundations of marketing—without the fluff, without the gimmicks—and the support to actually put it into practice.
That’s why I created the Marketing Your Truth Collective.
For over a decade, I’ve helped purpose-driven entrepreneurs cut through cookie-cutter strategies and build businesses that work—financially, emotionally, and sustainably. More than 120,000 entrepreneurs have used my Service First approach to simplify their marketing, attract clients without pressure, and create businesses rooted in clarity and ease.
The Collective is where all of this comes together—so you don’t waste years chasing tactics, but instead build something that lasts.
