MARKETING YOUR TRUTH COLLECTIVE
Inside the Collective, you become the person whose business grows because your message is clear, your voice carries weight, and your marketing helps people understand why you’re the one to work with.
This is not about doing more marketing.
It's about building the right structure — so your effort finally compounds.
Stop guessing your way to growth
Most entrepreneurs don't struggle because they're inconsistent or lacking ideas.
They struggle because they're building in the wrong order.
They piece together advice from YouTube, podcasts, and expensive programs. They try different platforms. Different tactics. Different strategies.
And somehow, after all that effort, they’re still stuck:
- unclear why clients aren’t converting
- unsure which direction to commit to
- constantly adjusting instead of building momentum
What actually makes a business work
Every profitable business — regardless of industry — rests on three essentials:
They Why-You Factor
Clarity on why you are the right person to bring this solution to the market, rooted in your unique way of seeing the problem, seeing your audience and their way of reaching their desired solution.
This is the foundation. Without it, everything else feels generic or interchangeable.
Market Recognition
Clarity on who your work is for when you understand your audience through your Why-You Factor — and see where your unique lens belongs in the market.
You're no longer chasing who to target or how to position yourself. The right people recognize themselves in your message and see you as the clear authority in the space and your solution as the best choice for them.
Marketing Flywheel
A trust-building marketing system made up of the right experiences, so people don't just discover you, they understand you, trust you, and move toward working with you.
You're no longer trying to be everywhere. You're creating the few experiences that let the right people understand, trust, and choose you.
When these are in place, growth stops feeling like guesswork and starts feeling buildable.
The Marketing Your Truth Collective exists to help you establish these essentials — and apply them in real time — so they turn into revenue, not just insight.
Where most people go wrong
Most programs try to build all three at once. They jump straight into:
Content strategies
Social Platforms
Funnels
Offers
Before there's real clarity underneath.
Inside the Collective, we do it differently
Before content calendars. Before offers. Before email campaigns or visibility plans. Every member starts by clarifying their authority foundation — the internal clarity that makes the rest of your marketing work.
Getting clear on:
- why your voice matters now
- how you see the problem differently than others
- how you understand your audience through your unique perspective
- what's missing, misframed, or oversimplified in your industry
So you can:
- speak with confidence
- make cleaner decisions
- attract the right clients
- and stop rebuilding every year
This is not about branding or positioning statements.
It's about developing the perspective that lasts.
How this turns into real business growth
Clarity alone isn't enough. That's why the Collective is designed to help you translate clarity into structure, action, and income — with support at every step.
Weekly Live Coaching
Get real-time guidance and feedback so you don't waste time going in the wrong direction or second-guessing your decisions.
Monthly Live Workshops
Each month, we focus on one high-impact piece of your business — and build it together in real time. Sales pages. Email campaigns. Lead magnets. Client paths. You leave with something finished — not just ideas.
Weekly Implementation Labs
Dedicated space to execute with accountability, focus, and momentum — so progress actually sticks.
Structured Training Library
Workshops organized by stage of growth — so you always know what matters now, not everything that exists.
Private Community
A grounded, thoughtful space to connect with others building businesses rooted in integrity, clarity, and service.
This isn't tactic-first marketing
Everywhere you look, someone is selling a marketing fix.
Master this platform.
Build this funnel.
Try this hack.
Most of it is disconnected — and often contradictory.
Real marketing isn't tactics. It's the foundation underneath every tool and every platform.
When that foundation is clear, you can:
- build in a way that fits your life
- choose strategies intentionally instead of reactively
- communicate your value without forcing or performing
That's what the Service First Framework provides — and everything inside the Collective is built on it.
Who this is for
The Collective is for you if:
- you want to build a real business, not just content
- you're tired of starting over every year
- you want clarity before complexity
- you care about impact and income
This may not be right if:
X
You're looking for quick hacks or surface-level tactics
If you want a business that grows because your message is clear, your structure makes sense, and your marketing actually supports selling — you'll feel at home here.
Your Growth + Support System
"I spent $500, $2000 or even $10,000 on a program that promised to fix one part of my business — and I still walked away stuck."
They bought a course on building an email list… or how to create a program… or how to crack the code on social media. And what happened? The course sat in their inbox, with no clear next step, no support, and no results.
The Collective is different.
Here, you're not buying one piece of the puzzle. You're getting the whole system — from understanding your audience and creating offers, to building your client path, growing your visibility, and enrolling clients. And you're not left to figure it out on your own.
With weekly coaching and implementation labs, you'll put each piece into place week after week — so your business doesn't just sit in theory, it actually moves forward.
Choose your path
Two ways to access the Collective — both designed to give you what you need, when you need it.
Growth Essential Plan
$14.99/month
Prefer a self-paced option? Move at your own pace without weekly coaching or labs.
- Full access to the structured training library
- One live workshop per month
- Private community access
Most Popular
Full Collective Membership
$97/month
Everything you need to build with clarity, structure, and real-time support.
- Weekly live coaching sessions
- Monthly hands-on workshops
- Implementation labs with accountability
- Full structured training library
- Private community access
No long-term contracts. Cancel anytime.
"Everything Eli has taught me to this moment has been so powerful and beneficial as far as helping me get to where I need to get to.
I've been on this journey for over five years now, and Eli is the very first person that has really broken out the steps I need to take in order to get to where I need to get to, from creating a lead magnet to trying to figure out the best way to speak to my potential clients. "
Temi Ayodeji
Stress Management & Wellness Expert
Eli doesn’t just give advice—she listens, understands, and provides a clear path forward
"She doesn’t just give generic advice—she listens deeply, understands the unique challenges of each business, and provides clear, actionable guidance for the next steps forward.
Her insights into what works in today’s market are razor-sharp, and her ability to nurture and challenge at the same time makes her one of the best business and marketing coaches out there"
Life & Leadership Coach
I highly recommend working with Eli if you're after results and marketing strategies that work.
I have so many projects and potential projects, MaharaTech is getting more exposure. My message is resonating with many people. I can't thank you enough for your guidance.
Randa Mikati,
Ed Tech Specialist and Trainer
To all entrepreneurs, if you’re tired of feeling lost in the marketing maze, the Collective is your escape!
For the first time, I’m not just consuming information—I’m building a real, sustainable business. Beyond the strategy, what truly sets Eli apart is her genuine care and mentorship.
She’s not just a coach—she’s a guide, a mentor, and yes, a cheerleader. The community she’s built is incredibly supportive, and her coaching is second to none. If you’re tired of spinning your wheels, this is the program that will finally move you forward.”
Founder of Fabulous beyond 50
About Eli
I started the Collective because I couldn’t stand watching it happen anymore.
For years, I kept hearing the same heartbreaking stories: people with incredible solutions—things that could change lives—pouring money, time, and energy into courses and programs… only to stay stuck.
Some lost their savings. Some went back to day jobs. And too many never got to share their work with the world.
I knew I couldn’t solve this one-on-one, and I knew another set of courses wasn’t the answer either. What people needed was a place to learn the real foundations of marketing—without the fluff, without the gimmicks—and the support to actually put it into practice.
That’s why I created the Marketing Your Truth Collective.
For over a decade, I’ve helped purpose-driven entrepreneurs cut through cookie-cutter strategies and build businesses that work—financially, emotionally, and sustainably.
More than 120,000 entrepreneurs have used my Service First approach to simplify their marketing, attract clients without pressure, and create businesses rooted in clarity and ease.
The Collective is where all of this comes together—so you don’t waste years chasing tactics, but instead build something that lasts.
