PILOT TO PROFIT
FRAMEWORK
My proven, reliable framework to turn your expertise into revenue, launch an in-demand offer and see predictable results — all in 12 weeks!
We both know you're not where you want to be.
You already know that in order for you to have bigger impact, consistent revenue and greater freedom, you've got to make the jump to selling scalable offers: courses, workshops, memberships.
But three things are in your way:
1) It seems like there are just too many moving parts. From what to offer to marketing and promoting, you can't get your head around any of them and don't know where to start.
2) You're already stretched to the max and not sure how to fit this big production into your packed schedule.
3) You’ve created a course or two and haven’t been able to sell it. Worried you’re about to become another statistic among the 85% of creators whose products never sell.
There's something all those 'experts' aren't telling you.
1:many products (like online courses) have a terribly low conversion rate — 1 - 2% at best.
A 1:1 done-for-you or done-with-you offer or service, on the other hand, has a conversion rate of 30 - 50%. That's a massive difference.
With a rate that high, you only need to be in front of 15 people to create $10K in revenue.
To create that same revenue with a 1:many offer, you need to be in front of 1,000 people.
Why? Because out of that 1,000, only 20 of them are actually going to buy anything. So...
Do you have the framework, processes and automation to get in front of 1,000 people every single month?
I'm going to give you the 3 things you need to make that happen.
To build a thriving business selling courses, memberships or workshops, you need to have three key pieces in place — and there’s a good chance you’re missing at least one of them.
1) A Scalable Offer. You can package anything and sell it, but will people actually buy it? A truly sellable, profitable product has to:
a) meet a need that isn't being met by anyone else,
b) be a solution that could only have come from you, and
c) be absolutely transformational in terms of getting people promised results.
2) Lead Generation and Conversion System. You need reliable, replicable processes and systems that allow you to attract the right leads, nurture and build trust and convert them to buyers.
3) Delivery System. A replicable, scalable, results-driven framework that can take different students in a course — or groups of people in a workshop — through the same process, without needing to reinvent the wheel each time.
IN 12 WEEKS, YOU'LL HAVE IT ALL.
And you'll have me right by your side, helping you — piece by piece, step by step.
We'll create a 1:many product that's unique to you, based on your expertise, life experiences, passions, skillsets and ideas.
We'll validate that product with a pilot program to make sure it's one your ideal clients want and will buy — BEFORE you create any content!
I'll show you how to co-create your training content with your audience to determine the necessary modules, content, and training videos you need to create.
We'll create a compelling lead magnet together that works in tandem with your automated sales process to attract the right leads.
We'll build your sales system by implementing your very own automated lead generation and conversion process and system.
Nurture and Launch with confidence. Create a profitable launch campaign that builds momentum and anticipation, using the right email sequence strategy and sales page copy.
Deliver your results-driven training program to participants. Learn how to increase the completion rate of your students with the right content, covering the topics they care about most. One that gets them to their desired outcome in a fast, easy, straightforward way.
And the first six people who enroll will get additional 6 months of one-on-one support from me!
There are some serious problems with all that "expert advice" you've gotten up to now.
Upfront market research and validation is not bullet proof.
You can do all the research you want — but your audience telling you they'll pay for your course or program DOES NOT equal them actually taking out their credit cards and doing so.
There's no reliable way to know if you've delivered transformation until you get real life feedback. Until people have a chance to put what you say into practice and get results. With a 1: many offer, that means thousands of course sales, just to get a handful of testimonials or feedback comments.
We're talking 6-12 months before you know whether the approach you're teaching ACTUALLY gets results.
Odds are good you'll likely have to start over, from square one. What happens when you realize nobody’s biting because that course doesn't solve the right problem for them? All that time and effort — a full year of your life — is now completely wasted.
Believe me when I tell you: there's a better (and easier) way.
Carol Surya
Psychologist, Founder of Raising Positive Kids
"Following Eli's guided way, not only was I able to launch my course, but I also filled up my program when I launched it!"
"I'd been wanting to launch an online course for years, with no luck! Eli's system absolutely changed everything for me. She allowed me to think about my training differently, in a way that I have never come across from any other training program.
She helped me figure out what's truly unique about me and my training, what I bring to the table, and how to communicate that to my audience's needs and desired outcome."
Working with me, you'll PILOT a high-level group program — before turning it into an evergreen digital course or workshop.
I'll give you 5 GOOD reasons why:
You'll validate that your idea is sellable — instead of guessing. You save time, energy and money because you aren't doing research, creating content, recording and editing in a vacuum. During the pilot program you're learning directly from the source — your prospects — what they need and want most from you.
You'll get real-time feedback and testimonials. Having direct access and connection to your students means an easier way to ask for testimonials. Even if you only enroll 10 students, and only 5 following through and get results, that's 5 amazing case studies and social proof to leverage for years to come.
This social proof does the heavy lifting for you — it keeps the momentum going to easily sell the evergreen version of your training.
You’re getting PAID while you're doing market research and coming up with your curriculum! The people enrolled in that group program are paying you to help you. Does it get any better than this?
A NEW COMMUNITY OF RAVING FANS!
You'll cross the finish line of your NEW training program with a whole new tribe of people eager to sing your praises and get the word out for your next launch!
Caemin O'Connor
Founder, LteMind
"Eli guided me through each stage of the process!"
"I had read many books and taken many trainings that talked about how to create, promote and sell your Digital products and services, but the difference with Eli is that it’s 1-1, so I got real time feedback on my progress. This really helped me to fine tune everything.
Before this workshop, I used to think that only creating a great online course was enough. All I had to do was put out a freebie and I'd start getting customers. But since taking this workshop with Eli I’ve realized that every element, from the lead magnet to the email sequence, all play a vital role.
Having Eli by my side, and guiding me through every piece and part has made a huge difference."
WHY PILOT TO PROFIT?
Spreading out the material over 8 weeks lets you fit everything in without burning yourself out. I know you’re a busy professional; you don’t have an endless supply of hours to devote to a training program (even one that can help you enjoy massive results :-)
You’re going to be implementing what you learn along the way. This isn’t for information junkies who just like to take courses for the heck of it. You’ll be following clear, specific action steps toward creating a unique, profitable training program — from our very first week together.
By the end of our time together, you’ll have launched your very own signature pilot program, along with the right magnetic content and the know-how to build an engaged audience. Both of which you can rely on to grow your business for years to come!
Every step is clearly explained. All you have to do is follow my instructions and take the very next step laid out in front of you. Before you know it, you’ll have a complete signature training program that also serves as your lead and revenue generation system!
Here’s the 10,000 foot view of what we'll do together.
STEP ONE
Gap Analysis
We'll skip those generic, useless "finding your perfect client" exercises. Instead, I'll take you through a very powerful research process to find unmet needs in your niche/industry. Whatever you do, there's a good chance some of your prospects' specific needs are NOT being met by anybody else.
STEP TWO
find your differentiator
I'll show you how to fill that gap with your unique solution. How? By making sure you bring your entire self into your solution — and not just your expertise or experience with the given topic.
As business owners, we often think our prospects & clients are ONLY looking to learn from our knowledge and experience. But your solution — and your true value — also comes from your past experiences, personality traits, passion and purpose.
We'll bring YOUR entire self into your offer, so your ideal buyer can clearly see what separates you from others. That's how YOUR training program is going to stand out from the other 101,899,999 programs out there.
STEP three
develop your framework
I'll show you how to turn your UNIQUE solution into a framework using my proven formula. This is the roadmap you'll leverage to deliver a results-driven scalable program and create your future offers — along with all of your marketing and promotional content.
Getting clear on what your way of getting results is — what makes that process unique to you — is absolutely required for you to give people value and get results for them.
STEP four
attract targeted leads
I'll work with you to create magnetic content, which will serve as your lead generation machine. Most people know Lead Magnets are a crucial tool to attract targeted leads — but all too often they churn out lead magnets that either:
1) don't entice their target buyers and just sits there collecting dust, or
2) attract the wrong crowd — so they get leads who have zero interest in buying anything.
I'll show you how to reverse-engineer your framework to come up with a lead magnet that attracts the right people — and quickly warms them up to becoming buyers.
STEP five
convert!
Here comes your Lead Conversion and Automation System. This is where a lot of people get derailed. Even if they do get in front of the right prospects and convert them to leads, they don't know what to do with those leads. So repeat after me:
You don't need thousands of people on your email list to generate predictable income.
You just need to know how to properly nurture your leads — and how to balance that nurturing with invitations to enroll into your programs.
The last piece: delivering the right promised solution, to increase the Life Time Value (LTV) of each client. Do this right and you can create a multiple 6- or 7-figure income — with just a small list (my client Fran is living proof; see his testimonial below).
STEP six
deliver results
This is where you separate yourself from all the other dreamers. From everyone who's wishing and wanting to grow their business with scalable offers.
Instead of taking some random shot in a dark — wasting months to create and record an online course like 93% of your colleagues and competitors — you'll take a more predictable way by delivering your training LIVE.
However: delivering your solution isn't as easy as taking what you do in a 1:1 setting and teaching it in a group format. It's a whole different ballgame — so you need to know the rules to make sure your people GET RESULTS. I'll walk you step-by-step through the 5 stages of doing this:
1) Educate. Teach them the what, why and how of your solution.
2) Demonstrate. Show them how to implement what you just taught them.
3) Ask. Ask them to put what you've shown them into practice.
4) Prove. They share their results with you and you give guidance for improvment.
5) Collaborate. Help them create opportunities for collaborative partnerships.
"From ZERO to 270K!"
"Eli helped me sell-out my course idea as workshop in 2 weeks, with 12k profit — before turning it into an evergreen online course, with $270K in enrollments in 2 years."
FRANK BUNN
Financial Advisor
"I love Eli's heart-based, simple and genuine approach!"
"Eli is not only going to hold your hand throughout the process, but she'll see the role your course plays in a wider strategy to help you get clients and money!"
URTZI CRISTOBAL
Psychotherapist
EVERYTHING YOU NEED.
PLUS 3 FREE BONUSES!
24 LIVE SESSIONS with me, guiding you through beginning to the end. From ideation all the way to launch and monetization. We'll meet twice a week to make sure you know what the marching orders are — and so you can get guidance and feedback for specific to your situation.
FREE 6 -month Winners' Circle membership ($1,200 value). I'm giving the first 6 people who enroll exclusive access to my Winners' Circle program. You'll meet with me and a group of your peers once every two weeks — for additional guidance, support, tools and resources to continue growing and scaling your business.
FREE LIFETIME ACCESS to your own marketing platform ($480 value), to set up your VERY first training program and marketing funnel, so you can hit the ground running once your course is launched and ready for sale (system.io).
Private 1:1 coaching call with me ($250 value). A one hour 1:1 coaching call where we'll create a strategic plan of action to build and maintain your thriving online training business.
FREE BONUS 1
I'll help you set up your lead generation and conversion system.
($1500 VALUE)
Build your sales training website.
Connect it to an email autoresponder.
Set up and automate your lead generation system and related processes.
Give you access to a professionally-designed template for your live training.
FREE BONUS 2
Copy Writing Support: you'll have your Sales Landing Page, Email Campaign and Squeeze Landing Page Copy written.
($5000 VALUE)
FREE BONUS #3
For the first 3 people who enroll, my team will design your Sales Landing Page!
($500 VALUE)
Choose the payment plan that's right for you!
12 Easy Payment Plan
$327
Pay in full + Save $500
$3,499
"My only regret was that I didn't take this training before I launched my first course.
I had a product that I thought was great for my audience. But I realized it was focused on features not solving their pain points which was my promised solution.
To prospective students: as someone who failed technical aspect of building a product is not the most important thing. It's how to engage your market and Eli will help you with that"
Charles Assale
"Eli is thorough, very generous and detailed oriented teacher, which I appreciated.
Her advice, and insight from her own experience is invaluable and shortens the learning curve considerably.
I found everything easy to follow and implement. Thank you for an amazing experience, Eli.
Your down-to-earth, authentic approach is refreshing and wonderful to see in the online space."
Nazlee Tarin
This course was structured logically from straight to finish and all the things covered made great sense to me ."
Marcel Riemer
"Eli is an experienced entrepreneur, and a great instructor. You'll get insights that are crucial to your journey. I highly recommend this course to those who want to create and sell digital courses."
"Not for one second have I doubted my choice. The content is really good. It is giving me the confidence that I might actually be able to do this successfully. Eli, thank you so much."
"I am absolutely impressed by the level of clarity, detail, and confidence boost I have received thus far from this course. It is worth every penny."
If you’re feeling stuck, overwhelmed, overworked and unsure of your next steps...
PILOT TO PROFIT
is the answer you've been praying for!
