The Product Launch Profit Plan

Ready to turn your EXPERTISE 
online course?

Join over 7,000 students who've used this exact roadmap to effortlessly CREATE, PROMOTE, and SELL their online courses! 

So you'd like to Create & Sell Online Courses? Fantastic!  

The e-learning market is expected to be worth $325 billion by 2025. Which means that if you have an idea, plan or even just a thought of turning your expertise and talents into an online course, you're on the right path!  

This is a fantastic opportunity to add additional revenue streams and build a thriving business — with the talents you already possess — while impacting a larger audience.

BUT, here’s the harsh reality:  

Most aspiring course creators spend months investing their time, energy and money, only to publish their course and hear crickets! 

Creating and selling courses isn't as easy as it sounds!

It takes more than just sharing everything you know with your audience; you also have to juggle a number of things simultaneously: 

You need to choose a topic you're well versed in — but it also must have a market.  

You have to tackle creating, recording and publishing your course — while dealing with chaos of choosing the appropriate platform, recording, editing and more.  

Critical questions you need answers to — “how do I build an engaged audience who'd want to buy my course? Which tools and platforms should I use? What kind of content should I create? How the heck do I promote and market my course?" — are tough to crack

Most course creators suffer through this tedious, overwhelming process all by themselves -- or enroll in program after program to learn how --only to regret it later.

WHY? Because they miss at least one of the 3 VITAL ELEMENTS of a PROFITABLE online course! 
(we'll get to those in a minute)

You can't just throw a course out there and hope it sells.

To succeed, there are 3 vital elements you must have in your possession:  

You need to know from research that your course will hit your revenue goals — before you launch.  You need a clear plan, an upfront strategy that ensures you make consistent profits with your online course.  

You need a battle-tested framework that you can follow to create your course, attract the right audience and sell to them.  

A framework that covers everything from ideating your course topic to building a wildly profitable course creation business.  

This framework takes an enormous burden from your shoulders, paving the way and guiding you to a profitable course that delivers real value to people! 

Ready to FINALLY get that online course out of your head and into the world ? 

How do I know all this works? Because I use it myself.

Hi — I'm Eli!

In my decade-long journey of creating 40+ profitable online courses and showing thousands of passionate experts like you the simple, foolproof way to create and sell profitable courses, I've seen a LOT of what works (and what doesn’t).  

If there's one thing I am certain of, after 10+ years of thriving in the online course creation space, it's this: 

There are 3 vital elements of a wildly profitable course (which beginner course creators often neglect).

1, Create the course based on ONE single pain point your audience will want to get rid of at any cost — instead of guessing what your audience wants to learn.      

2. Focus on giving the audience an outcome, not information.    

3. Sell your audience what they want — but make sure you also deliver what they really need to get results (they're not always the same thing ;-). 

So how do you make sure you hit all 3 targets?

A battle-tested framework you can rely on to create, market & sell your online course.

And build a profitable business.

 In as little as 60 days!

✓ You know your audience’s actual needs, wants and pain points using in-depth research strategies.
✓ You create a course that has a built-in, ready-to-buy market.

 ✓ Your course is carefully structured to deliver the result your audience is expecting.

 ✓ You build a targeted audience, market and sell your course without complicated strategies and overwhelm. 

Your course also served as a guiding light to get to the part of the process that I dreaded and probably have eclipsed my progress in the past: Marketing.

Before I took your course, I was going through another top-rated course and could not finish it—no connection. 

Marcus Denand
Freelance web developer - The Company

But you have shown me that there are people out there waiting for my unique way of presenting my subject and who will resonate with me in my unique way.

This is very important for people starting to know.  

 I learned and took in many nuances of your presentation, sincerity, tonal inflections, and overall personality, so I agree wholeheartedly with your section on just being yourself. Thank You for doing that.  
 Aside from the depth of knowledge, attention to detail, patience, and engagement that resonated with me, I captured a vast takeaway.  

Thank you to all the people you’ve helped me get unstuck in the future.  

Here's what we'll do together:

Step 1: Nailing down your Profitable & Sellable Course Topic

Ideate course topics by analyzing your experience, expertise, passion and talents.
Decide on a course topic that'll profit you and benefit your audience.  

Thorough audience research to validate your course topic: I'll teach you my exclusive research methods to know your audience inside out.

  Determine how best to deliver what your buyers want (to get them to listen to you) — and what they really need to get results.  

Know for sure if your course has a targetable market or not — well before you start planning a single word of your course content.  

By the end, you'll have a strong foundation to move ahead with clarity and confidence to create your course. 

Step 2: Positioning and planning

✓ Discover your Unique Selling Point to stand out from the crowd and build a targeted audience that'll say “HELL YES!” to your offer!  

Determine your long-term plan to build a sustainable course creation business and set a clear path, right from the start.  

Set your revenue goals and make an action plan to achieve them.  

Set the right price for your course with my easy-to-follow, surefire pricing strategy, and get set to launch your business! 

Step 3: Structuring and creating your course content

Create engaging, value-packed course content with my foolproof methods!

  How do you make sure your audience achieves the specific result they want and need when they complete your course? The answer lies in how well you structure and organize your content.  

Create compelling, impactful content. I walk you through my process of structuring your course to deliver results — not just information.  

Give your buyers real results — that’s when your business takes a giant leap forward!  

By the end of this step, you'll have a course structure and content that's relevant, result-driven and transformational to your audience. 

Step 4: Recording, editing and publishing (Shh...You don’t have to be a techie here)

Get your hands on my simple methods and free tools to record and edit your course — without expensive software or equipment.  

Analyze the key factors that influence and determine your course delivery method.

 ✓ The 3 course delivery methods you should know about! (Not a big fan of being on camera? Choose the one where you don’t have to!)

  Publishing your course on different platforms and creating a High-Converting Sales Page.  

By the end of this step, you will have a results-driven, market-ready, polished course that your audience cannot say NO to! 

Step 5: Build your audience, market and Launch!  

 ✓ Simple but strategic content marketing, explained step-by-step.

  Lead Magnet: How to create, market and leverage its power.

 ✓ Using communities to organically and authentically sell your course.  

Setting your Lead generation on auto-pilot using my go-to content marketing techniques.  

✓ The A to Z of email marketing, explained in detail.

  Simple, effective email campaign  to increase conversions.

  THE LAUNCH! Eliminate the guesswork, launch with ease and confidence with my Done-For-You Launch System and templates! 

 "You get everything Eli is promising!

Very impressed by this training. Very detailed and comprehensive. " 

Terry Morris
T. Seleda Consulting

Why the Product Launch Profit Plan?

The pipe dream of publishing ONE course and making millions... is a lie.

What it's really about is building a profitable, sustainable, long-term business in course creation.  

This is why I created the Product Launch Profit Plan. I wanted a complete, comprehensive guide to creating your online course, building an audience and selling. No stone unturned. A course that completes the entire puzzle for you — all you have to do is follow the steps!  

The Product Launch Profit Plan is designed to take you through every step of a process. Instead of yet another course just stuffing irrelevant information into every corner that doesn’t help you one bit to actually create a course! 

Product launch Profit  meets you where you are, and give you what you need to build a thriving online learning business.

Are you ready to launch your next profitable course, while skipping months (or years) of trial and errors? 

Join the Product Launch Plan today!

Immediate access to the Product Launch Profit training program, including 36 step-by-step training videos, 15 workbooks, in addition to all the swipe files and templates Eli uses to market and sell her own courses & programs.  

FREE LIFETIME Access to your own course publishing platform (, to setup your VERY own first course as well as access to setup your course marketing funnel, so you can hit the ground running when your course is ready for sale.

Bonus - FREE access to my List Building Made Achievable training course.

"I love Eli's heart-based, simple and genuine approach!"

"Eli is not only going to hold your hand throughout the process, but she'll see the role your course plays in a wider strategy to help you get clients and money!"  

Urtzi Cristobal  
Performance Skills Trainer 

"Truly one of the best training I’ve had in the online course creation space."

"I’ve done other training, but this is the only one that catapulted my learning and completion success. I was able to easily set goals and actually complete them."  

Lisa Appling  
Project Management Trainer 

Randa makati
Senior EdTech Specialist

 "The best thing I did for me and my business is that I enrolled in the "Product Launch Profit Plan.  

The online live sessions with Eli were a great bonus, for more personalized help.   

The care and passion she has to help you in your journey are inspiring. I highly recommend buying her courses to get real results. " 

Eloise Gagnon 
Executive Coach & Business Strategist 

 Learned more in 4 hours than I have in 30 hours with other courses that cost thousands of dollars.
This Training is truly a step-by-step guide to get you started and successful as a course creator.    

Highly Recommend it! 

Eve Williams MMus
Signed Singer and Songwriter

 " I have been selling courses for quite a few years and have 3 bestsellers on Udemy but I have been wanting to start selling from my own website.  

Eli's course was great for those of us who have been letting other platforms do the marketing! I found the sections on lead magnets, email sequences and landing pages very helpful. Thanks, Eli.." 

"It's been an incredible Journey! I got guidance throughout the training. Eli genuinely wants you to succeed."

Aleem Noor
Mindfulness Teacher

"Eli has fulfilled my expectations. 

I'm confident that I'm on way to a six-figure online course business."

Dr. Chidi Ukandu
Managing Director/CEO -IMS HMO

"I would 150% recommend it. 

Eli is a total expert in the field, and there is nothing she wouldn't do to help you succeed."

Lisa Jones
Performance Skills Trainer

No complexity, no games — just a proven method you can follow with ease and get real results.  Just like 7000+ students already have!

eli Natoli

Eli Natoli is a service-focused marketing strategist, international speaker, and bestselling author. For more than 20 years she’s helped entrepreneurs and their businesses clear a path to innovation, growth, and profit.

In addition to her coaching practice serving entrepreneurs across the globe, Eli has started and grown two successful online businesses and launched 8 online programs. Her unique approach to strategic, service-focused marketing is responsible for enrolling more than 120,000 students for those courses, and her products are returning six-figure revenues — consistently.

Eli now dedicates her time to teaching experienced and aspiring entrepreneurs how to do what she’s done: start and grow their own businesses, attract clients, redefine and improve their marketing and generate consistent cash flow.

Her international workshops and talks deliver clarity and confidence to every person in attendance. She gives actionable advice for starting and growing a thriving business; she makes audiences feel in control and empowered. And she offers things they can act on and start seeing results as soon as they’re back at their desks.

From free content posted at, to paid coaching and training programs, everything Eli preaches is something that she has practiced — and seen meaningful, measurable results from in her own businesses.