Join over 7,000 students who've used this exact roadmap to effortlessly CREATE, PROMOTE, and SELL their online courses!
So you'd like to Create & Sell Online Courses? Fantastic!
The e-learning market is expected to be worth $325 billion by 2025. Which means that if you have an idea, plan or even just a thought of turning your expertise and talents into an online course, you're on the right path!
This is a fantastic opportunity to add additional revenue streams and build a thriving business — with the talents you already possess — while impacting a larger audience.
BUT, here’s the harsh reality:
Most aspiring course creators spend months investing their time, energy and money, only to publish their course and hear crickets!
Creating and selling courses isn't as easy as it sounds!
It takes more than just sharing everything you know with your audience; you also have to juggle a number of things simultaneously:
✓ You need to choose a topic you're well versed in — but it also must have a market.
✓You have to tackle creating, recording and publishing your course — while dealing with chaos of choosing the appropriate platform, recording, editing and more.
✓ Critical questions you need answers to — “how do I build an engaged audience who'd want to buy my course? Which tools and platforms should I use? What kind of content should I create? How the heck do I promote and market my course?" — are tough to crack!
Most course creators suffer through this tedious, overwhelming process all by themselves -- or enroll in program after program to learn how --only to regret it later.
WHY? Because they miss at least one of the 3 VITAL ELEMENTS of a PROFITABLE online course! (we'll get to those in a minute)
You can't just throw a course out there and hope it sells.
To succeed, there are 3 vital elements you must have in your possession:
You need to know from research that your course will hit your revenue goals — before you launch. You need a clear plan, an upfront strategy that ensures you make consistent profits with your online course.
You need a battle-tested framework that you can follow to create your course, attract the right audience and sell to them.
A framework that covers everything from ideating your course topic to building a wildly profitable course creation business.
This framework takes an enormous burden from your shoulders, paving the way and guiding you to a profitable course that delivers real value to people!
Ready to FINALLY get that online course out of your head and into the world ?
How do I know all this works? Because I use it myself.
Hi — I'm Eli!
In my decade-long journey of creating 40+ profitable online courses and showing thousands of passionate experts like you the simple, foolproof way to create and sell profitable courses, I've seen a LOT of what works (and what doesn’t).
If there's one thing I am certain of, after 10+ years of thriving in the online course creation space, it's this:
There are 3 vital elements of a wildly profitable course (which beginner course creators often neglect).
1, Create the course based on ONE single pain point your audience will want to get rid of at any cost — instead of guessing what your audience wants to learn.
2. Focus on giving the audience an outcome, not information.
3. Sell your audience what they want — but make sure you also deliver what they really need to get results (they're not always the same thing ;-).
So how do you make sure you hit all 3 targets? INTRODUCING...
A battle-tested framework you can rely on to create, market & sell your online course.
And build a profitable business.
In as little as 60 days!
✓ You know your audience’s actual needs, wants and pain points using in-depth research strategies.
✓ You create a course that has a built-in, ready-to-buy market.
✓ Your course is carefully structured to deliver the result your audience is expecting.
✓ You build a targeted audience, market and sell your course without complicated strategies and overwhelm.
"I love Eli's heart-based, simple and genuine approach!"
"Eli is not only going to hold your hand throughout the process, but she'll see the role your course plays in a wider strategy to help you get clients and money!"
Urtzi Cristobal Performance Skills Trainer
"Truly one of the best training I’ve had in the online course creation space."
"I’ve done other training, but this is the only one that catapulted my learning and completion success. I was able to easily set goals and actually complete them."
Lisa Appling Project Management Trainer
Here's what we'll do together:
Step 1: Nailing down your Profitable & Sellable Course Topic
✓Ideate course topics by analyzing your experience, expertise, passion and talents.
✓Decide on a course topic that'll profit you and benefit your audience.
✓Thorough audience research to validate your course topic: I'll teach you my exclusive research methods to know your audience inside out.
✓Determine how best to deliver what your buyers want (to get them to listen to you) — and what they really need to get results.
✓Know for sure if your course has a targetable market or not — well before you start planning a single word of your course content.
By the end, you'll have a strong foundation to move ahead with clarity and confidence to create your course.
Step 2: Positioning and planning
✓ Discover your Unique Selling Point to stand out from the crowd and build a targeted audience that'll say “HELL YES!” to your offer!
✓Determine your long-term plan to build a sustainable course creation business and set a clear path, right from the start.
✓Set your revenue goals and make an action plan to achieve them.
✓Set the right price for your course with my easy-to-follow, surefire pricing strategy, and get set to launch your business!
Step 3: Structuring and creating your course content
✓Create engaging, value-packed course content with my foolproof methods!
✓How do you make sure your audience achieves the specific result they want and need when they complete your course? The answer lies in how well you structure and organize your content.
✓Create compelling, impactful content. I walk you through my process of structuring your course to deliver results — not just information.
✓Give your buyers real results — that’s when your business takes a giant leap forward!
By the end of this step, you'll have a course structure and content that's relevant, result-driven and transformational to your audience.
Step 4: Recording, editing and publishing (Shh...You don’t have to be a techie here)
✓Get your hands on my simple methods and free tools to record and edit your course — without expensive software or equipment.
✓Analyze the key factors that influence and determine your course delivery method.
✓ The 3 course delivery methods you should know about! (Not a big fan of being on camera? Choose the one where you don’t have to!)
✓Publishing your course on different platforms and creating a High-Converting Sales Page.
By the end of this step, you will have a results-driven, market-ready, polished course that your audience cannot say NO to!
Step 5: Build your audience, market and Launch!
✓ Simple but strategic content marketing, explained step-by-step.
✓ Lead Magnet: How to create, market and leverage its power.
✓ Using communities to organically and authentically sell your course.
✓ Setting your Lead generation on auto-pilot using my go-to content marketing techniques.
✓ The A to Z of email marketing, explained in detail.
✓ Simple, effective email campaign to increase conversions.
✓THE LAUNCH! Eliminate the guesswork, launch with ease and confidence with my Done-For-You Launch System and templates!
"Very impressed by this training. Very detailed and comprehensive. You get everything Eli is promising."
Terry Morris T. Seleda Consulting
Why the Product Launch Profit Plan?
The pipe dream of publishing ONE course and making millions... is a lie.
What it's really about is building a profitable, sustainable, long-term business in course creation.
This is why I created the Product Launch Profit Plan. I wanted a complete, comprehensive guide to creating your online course, building an audience and selling. No stone unturned. A course that completes the entire puzzle for you — all you have to do is follow the steps!
The Product Launch Profit Plan is designed to take you through every step of a process. Instead of yet another course just stuffing irrelevant information into every corner that doesn’t help you one bit to actually create a course!
Product launch Profit meets you where you are, and give you what you need to build a thriving online learning business.
Immediate access to the Product Launch Profit training program, including 36 step-by-step training videos, 15 workbooks, in addition to all the swipe files and templates Eli uses to market and sell her own courses & programs.
FREE LIFETIME Access to your own course publishing platform (System.io), to setup your VERY own first course as well as access to setup your course marketing funnel, so you can hit the ground running when your course is ready for sale.
Bonus - FREE copy of Eli's best selling book, Service First Framework: My not-so-secret secrete to thriving as an entrepreneur.
Bonus - FREE access to my List Building Made Achievable training course.
Eli Natoli is a service-focused marketing strategist,
international speaker, and bestselling author. For more than 20 years
she’s helped entrepreneurs and their businesses clear a path to
innovation, growth, and profit.
In addition to her coaching practice serving entrepreneurs across the
globe, Eli has started and grown two successful online businesses and
launched 8 online programs. Her unique approach to strategic,
service-focused marketing is responsible for enrolling more than 120,000
students for those courses, and her products are returning six-figure
revenues — consistently.
Eli now dedicates her time to teaching experienced and aspiring
entrepreneurs how to do what she’s done: start and grow their own
businesses, attract clients, redefine and improve their marketing and
generate consistent cash flow.
Her international workshops and talks deliver clarity and confidence
to every person in attendance. She gives actionable advice for starting
and growing a thriving business; she makes audiences feel in control and
empowered. And she offers things they can act on and start seeing
results as soon as they’re back at their desks.
From free content posted at elinatoli.com, to paid coaching and training programs, everything Eli preaches is something that she has practiced — and seen meaningful, measurable results from in her own businesses.