
If you want clients to recognize you as the one they’ve been looking for, you need clarity on three things:
✅ Audience Insight : You’ll see the patterns that drive their behavior, the emotional layers beneath their surface struggles, and what actually builds trust with them.
✅ Why-You Insight: It shows you how to articulate the voice and vantage point that make you unforgettable.
✅ Market Gap Insight: Find the missing needs in your market that aren’t being met, and how your approach naturally fills that gap.
Without this deeper clarity, most entrepreneurs end up: